Is This a Local Thing?

I think it's decent content. It looks a bit kind of heavy and all over the place. The second 1990s site, I've been told the CTA buttons are like different colors and they're not amazing. They also have articles like, how do you attract X type of bird to your your yard? So woodpeckers, bluebirds, and every other bird? That's something which the author of the site Scott has said in interviews that he found with him is they take a approach of just putting up a lot of content. But provided there's not too much competition, it might be a smart move to go that way, actually.