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How "The Dance" reversed Speight’s Beer's 36% sales decline

On Strategy Showcase

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Men Helping Men Be Better Men

Am, the dance isn't going anywhere. So am oyes en, it's still going. And i fintlessis testament to the power of the creator. We are now figuring out how we expressed that across our sufperings. The brand is not just honouring good mates, but honouring good men. It's about kind of taking a higher stand in society and having a bigger view on the world. But most importantly, it changed people's perceptions and feelings towards fate.

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