Bonus: Naming Wins and Fails with Rob Meyerson
A Change of Brand
00:00
Why Is Naming So Hard?
Naming is super hard if you're a designer or strategist. People only notice it if it's bad, right? That they'll respond really negatively to a name that they hate. A great name, it's not like people are out praising it on the internet or in the streets. It's just kind of the great names they just don't have anything to say about. The more logistical reasons naming is so hard is there's a lot of legal constraints.
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