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SONY
Acquired
The Sony Walkman - Steve Jobs Before Steve Jobs
i think i want to make that point 11 times in this episode, because it's not that steve jobs is a rip off of achio marita. It's that he so badly wanted to be achiomarita. Steve jobbs would sort of say things like: apple doesn't do focus groups. You have to invent something. People can't tell you what they want. These are all marida isms. Everybody really should go read the book made in japan. It's very, very, very good. I didn't realize they used marita in the think different campaign yet,. which is interesting, because they were quasi competitors.
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