
Enhancing E-commerce Margins through Second-Party Data and Monetized Dead Space
The MarTech Matrix
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Enhancing Ad Experience through Data Sharing
This chapter explores the vital role of data sharing in improving ad experiences for advertisers and e-commerce brands, discussing challenges and solutions for a better connection. It showcases how a data platform optimizes user behavior data to enhance customer targeting and sales, all while ensuring compliance with data privacy regulations like CCPA and GDPR.
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