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Demystifying the Disinformation Marketplace

Human Centered

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Navigating Online Behavior Through Lessig's Lens

This chapter examines Larry Lessig's dot model of behavior and its implications for online interactions, especially in display advertising. It highlights how factors like law, market forces, community norms, and architecture influence user behavior in digital spaces, specifically within platforms like Reddit. The discussion also touches on the evolution of online communities and the potential of new protocols to reshape social media dynamics and address challenges such as misinformation.

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