Growth is a critical, critical part of any business. If you're growing 20 % or more for three or more months, that means you doubled your business in but three to four months right? The rule of 72. Divide a time period, divide a growth rate into the number 72. That's the time period. And it really is that simple. It doesn't matter how ugly your deck are is, how ugly you are, how ugly your clothes are. You got a big pos tesan. They do knock over their grandmother to get you the check before another v c.