535: The 3 Layers In Every Successful Marketing Strategy
Embodied CEO
00:00
How to Create a Gap in Lead Generation
You need to create a gap that your offer will fill. A big mistake people make, they either make one or two mistakes. They stay super surface because they're afraid of giving away too much and not getting sales. And then the person doesn't want to buy because they didn't have a good experience. The amount of value that you need to put into that and thought in the experience that you're creating is a lot. It's very intentional. So that's the second layer lead generation.
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