The Dynamics of Negativity in Social Media

This chapter examines the relationship between social media engagement and the profit motives behind capturing user attention, focusing on how negative messaging enhances virality. It discusses the prevalence of outgroup negativity in political discourse and its implications for public perception, highlighting contrasts between U.S. and Chinese regulatory frameworks. Additionally, the chapter considers the potential for algorithmic changes to promote positive content amidst an environment dominated by negativity.