The GDC Brand

On today’s show, GrowthHit’s Jim Huffman talks to Dan about the pros and cons of running a successful agency, and how he’s recently been encouraging and enabling his team to create new products via an internal ‘startup studio incubator’. Interestingly, he’s done this, in part, to incentivise people, and offer a creative and rewarding work environment in this increasing competitive job market:

“It’s potentially a path to allow really good team players and employees to make their own decisions and part carve their own path within a company, maybe without taking on some of that initial risk .. how can you create this hybrid that meets those people where they're like, ‘Hey, I want to work remote, I want to like do my own thing, but I'm down to have this structure’. It's like, ‘Ok, we need the agency work to get done. But we have a budget to allocate if you have a good idea and if that becomes something, then you have a significant stake in it.”