How to Get a Celebrity Endorsement

George Foreman got paid a hundred and thirty million dollars for that but when they did the deal basically they didn't pay George anything. There's ways of structuring it whether you have to pay very little money up front and it's based on the success of the project that they can make it big. If somebody's a book author they want to be in our infomercials for free we never pay anybody to be to be in those any of the experts we use because they want the exposure so there's all sorts of different ways ofstructuring the deals It's just limited to the creativity and don't assume that all these people want a lot of money they might.