Understanding Persuasion: Systematic vs Heuristic Approaches

Most of us have experience creating a website. Whether it’s for work, a personal project, a wedding or a charity fun run. But do you know the psychology behind why one site is more effective than another? In this episode, best-selling author and international public speaker Nathalie Nahai condenses years’ worth of research to reveal what makes a good website.  

Link to Nathalie's book Webs of Influence: https://amzn.to/2QC5va3 

Link to Nathalie's podcast: https://bit.ly/2r68c9i 

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