324: Jedidiah Thurner— Bonus Day
The Way I Heard It with Mike Rowe
00:00
The Importance of Branding in a Crisis
"We've leveraged all types of incentives that people want so that we can get the right type of good done," he says. "It's like, Houston was $100 million of social good. Like who, what brand would not want to be attached to it? Now we might be selective on what brands we let get credit."
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