The Importance of Branding in a Crisis

"We've leveraged all types of incentives that people want so that we can get the right type of good done," he says. "It's like, Houston was $100 million of social good. Like who, what brand would not want to be attached to it? Now we might be selective on what brands we let get credit."

Transcript

Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.