The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

537. Unlocking Behavioral Secrets of Iconic Brands

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Kraft Mac and Cheese: Expectation Assimilation and Pareidolia

Richard and Melina discuss Kraft's smiley noodle and studies showing face-like imagery captures attention via pareidolia.

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