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Rebroadcast: Leading and surviving company transformations — Esther Weinberg on The Product Experience

The Product Experience

CHAPTER

The Ready Zone Framework and Business Transformations

The speaker introduces their career background and the development of the Ready Zone framework, focusing on workplace cultures that prioritize trust and psychological safety. They discuss the concept of the Ready Zone as a product management approach to leadership and explore the reasons behind the failure of business transformations. The chapter concludes with a call to evolve our mindset and approach to work.

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