Nirma took the country by storm and soon commanded a 60% market share. HUL wasn't sitting quietly it came out all guns blazing with operation sting strategy to inhibit Nirma's growth. In 2016 it paid a staggering 9,000 crore rupees to buy the Indian business of La Farge then in 2020 it went after imamis cement business too. By virtue of acquiring these businesses it became the fifth largest cement maker in the country.
In today’s episode for 19th July 2023, we dive into the journey of Nirma, a washing powder company, that’s now got its eyes on the pharma industry.
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