How to Make Yourself More Valuable in the User Research Industry

The beauty of user research is that everybody can come from different points of views and different backgrounds. It's also a bit of a downside because it's self taught. Since there is no standardization, since you can Google a whole lot of stuff,. You can be anywhere on that spectrum, right? So because of this lack of standardization, we cannot make sure that the research that is being done is quality research that helps generate revenue.