S4 E7: DTC Prescriptions/HBO’s Terrible Rebrand/Returning Stuff Should Be Harder
Limited Supply
Introduction
This is limited supply, the place for refreshingly, real takes on what D2C is really like. All right, Moiz, we talk about Tap Card every episode. But did you know that Tap Card is not for 70 to 90% of your customers? In fact, it's best used for your top 10 to 30%. You get direct access to your VIP segment and the LTV of that top 10% will increase your cohort LTV by about two and a half times.
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