The Evolving Role of Influencers in Media

This chapter explores the influence of social media figures on news dissemination and public discourse in America, particularly their impact on the White House's outreach to non-traditional media. The conversation highlights the growth of influencer marketing, the importance of authenticity, and the need for diversifying platforms for sustainability. It also examines the increasing brand investments in influencers and the shifting dynamics of audience engagement, emphasizing the role of creators in shaping modern narratives.