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How to Drive a Positive Message for a Presidential Campaign?
Every day provides new fodder, new negative fodder about your opponent. You obviously want to drive that, but how do you get it back to what Federman will do on voting rights? That's been the challenge for the last five years of dealing with these radicalized kind of goofy candidates. With someone like Dr. Oz or her full walker, you have a lot more to work with.