Music for Picture - Iscat Bum Bum Acas

Michael, i want to start with you. There's a lot of people that are budding players, producers, trying to get into the music for tiv and film thing. I'm wondering if you can give a few tips. What are some of thete the corps principles that you don't see respected as much in inexperienced writers? And then also just some general through your experience, what are a few things that people always to be paying attention to?