Introduction

How do you define the future of augmented reality?

Is it a $2,000 headset from Apple or a $1500 Oculus Quest Pro from Facebook? Or is it a device that we all hold in our hands that can cost just a few hundred dollars. A device that there are literally five billion of on this planet? AR platform Blippar is betting on the latter while not ignoring the former, and in this TechFirst we chat with the CEO Faisal Galaria about exactly why.

And, of course, an integration Blippar just built and announced for Unity, the technology that underpins half the world's games and many of its immersive 3D experiences.

Links:

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Forbes columns: https://www.forbes.com/sites/johnkoetsier/ 

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