Hidden Brain cover image

The Ugly Side of Beauty

Hidden Brain

00:00

The Influence of Celebrity Endorsements on Consumer Culture

This chapter examines how celebrity endorsements shape consumer behavior and perceptions of product quality. It explores the psychological reasons behind the allure of famous personalities in marketing and the societal implications of seeking validation through celebrity influence.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app