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Chick Tracts

99% Invisible

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Redefining Evangelism: The Impact of Comic Tracts

This chapter explores the transformation of comic tracks into compact booklets that became innovative tools for evangelism. It highlights the pivotal redesign by Jack Chick in 1969 that made these comics accessible and appealing, particularly to youth, during the countercultural shifts of the 1970s. The chapter further examines Chick Publications' rise to prominence and the lasting influence of these tracts, despite their controversial content.

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