Understanding Desired Outcomes through Customer Engagement

Hey, product master!

Let’s start this episode with an exclusive offer for you to level up your product journey:

* A self-paced video course to help you master the art of product discovery

* End-to-end product discovery structure to apply immediately

* Clarity on what makes or breaks product discovery so you avoid painful failures and reduce time to success

* Knowledge that many product teams miss, making you stand out among the crowd

* 10+ templates to save hundreds of hours on how you apply discovery

This course is a professional video recording produced in partnership with Product Masterclass. We're offering a promotional price until February 2, 2025.

Join us to rock your journey!

Now, back to the challenges of crafting roadmaps.

How helpful is a product roadmap?

It can be your key to boosting value or your free ticket to a feature factory. Sadly, the latter is more common than it should be.

In this episode, Kareem Mayan, Co-Founder of Savio, and I talked about this challenge and how you can act to stop bad roadmaps. The conversation is honest and insightful! Listen to it to rock the product world!

This is a candid conversation where Kareem walks us through the biggest pitfalls of traditional product roadmaps and shows how to base every delivery decision on customer needs.

We talk about understanding the real problem instead of jumping into solutions, collaborating closely with developers for impactful results, and how data-backed insights help product teams say “no” to distractions. If you’re done delivering half-baked features that nobody uses, this podcast is your guide on taking back control of the roadmap and driving real value — 45 minutes of pure gold.

If you’re too busy to listen to it. Here are the main lessons:

* From Features to OutcomesDon’t let feature requests fool you—uncover the real problems behind them. A “blue button” request might actually mean a “TV mode” solution.

* Talk to Customers, ALWAYSWhen in doubt, reach out. Every conversation with a user is a golden chance to refine the real “why” behind what you’re building.

* Evidence Over OpinionsArm yourself with data—usage stats, customer feedback, revenue impact—so you can stand firm when a CEO or HIPPO demands random features.

* Co-Create with DevelopersGreat devs need context, not tickets. Shift from spoon-feeding tasks to partnering with engineers who can bring unique insights to drive value.

* Prototype to ProveBefore sinking weeks of dev time, create quick tests or mocks to see if your idea is worth the investment. Let real users shape the direction.

* Empathy > Pitch DecksMake stakeholders feel the user’s pain. Show them calls, user tests, or first-hand experiences so they “get it” and support better decisions.

* ROI Is the Bottom LineRemember: every line of code costs money. If your feature won’t drive outcomes (in revenue, retention, or user delight), rethink the bet.

Here’s how you can find more about Kareem:

* LinkedIn

* Savio

Let’s rock the product world together!

Whenever you’re ready, I can help you boost your career

* Mastering Product Discovery: Cohort-based course for you to learn what most product people miss about product discovery. It’s hands-on and straight to the point. It had attendants from 30+ countries. Join us now to level up your product game.

* Untrapping Product Teams Book: A book about hope for product folks. It gives you multiple perspectives on how to face reality and act today for a better tomorrow. Read by thousands of people in 70+ countries.

* Anti-BS Product Management: Self-paced course to help drive value when almost everybody distracts you. You will learn the most common - and avoidable - mistakes made by product people and how to overcome them. You can expect lessons based on reality, not fantasy.

* How to Craft a Product Strategy that Works: If you’re confused by what a product strategy is and how to craft one that works, this course helps you solve that. You will get all you need to create a sound strategy.

* Product Discovery Done Right: How can you break free from the feature factory madness? Applying mindful product discovery will equip you to gradually move from outputs to outcomes. This self-paced course is dedicated to helping you learn what most product people miss out on.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit dpereira.substack.com/subscribe