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The Life of One Person Content Marketing
I'm always curious, like different teams end up kind of landing on a different set of numbers that they feel like roughly indicate the success of the content. Have you found a couple of numbers that you all feel good about? And do you have a formal process for reporting on them or is the team small enough that it can just kind of happen in your existing meetings or async communication? Yeah. That's a great question because like in all honesty, data is an endless battle. I really try to avoid vanity metrics. Like I don't look at things at like time on page or bounce rate that much. I'm really more focused on driving as visits on the website to leads and then leads