2min chapter

Clerestory (Bryan Kam) cover image

Mental Proliferation, with Isabela Granic

Clerestory (Bryan Kam)

CHAPTER

The Evolution of Memes

The original sort of word meme was this idea and you know when people were talking about what way before internet memes they were supposed to be ideas right. So there's this social kind of very rapid internalizing of a value around these concepts as well that is really important for them to proliferate yeah. I will just say going historicizing memetics that it is a thing that Dawkins and others came up with in the 20th century but now out of favor in new wave of cultural evolutionary theory.

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