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182: Simon Lejeune: Wealthsimple’s VP of Growth on 2 keys to be a top 5% marketer

Humans of Martech

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Intro

This chapter explores the significance of grasping incrementality and local maximums in growth marketing, cautioning against an over-reliance on A/B testing. It also discusses the transformative role of AI in marketing strategies and the necessity for a harmonious blend of analytical and creative methodologies.

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