The Criticism towards Emma Chamberlain | 7min snip from infinite scroll

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Emma Chamberlain, ‘Anything Goes’ Criticism & Why Audiences Outgrow Influencers

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CHAPTER

The Criticism towards Emma Chamberlain

The speakers discuss the criticism surrounding influencer Emma Chamberlain's lack of critical thinking skills and the suggestion for her to attend college, addressing arguments from TikTok users who believe that she should go to gain academic direction and life experience. They also mention the benefits of college but acknowledge that success without it is possible.

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In this week’s episode, we explore the evolution of Emma Chamberlain and why her audience is now saying they’ve started to outgrow her. In recent weeks, TikTok and YouTube have been flooded with videos from Emma’s fans criticising some recent episodes of her podcast, 'Anything Goes', and saying they feel like Emma’s takes are becoming increasingly out of touch. This criticism came to a head in late October after a TikTok went viral saying that Emma should go to college to develop her critical thinking skills– sparking a debate amongst her fans about the creator’s long-standing reputation as Gen Z’s “relatable” influencer.

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Timestamps:

46:00 Intro

1:37 Emma Chamberlain's career history

4:28 Why Emma rose to viral fame so quickly

9:44 How Emma became the poster girl for the "relatable" influencer

24:42 Emma's trajectory in recent years