The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

228. Game Theory: Behavioral Economics Foundations (Refreshed Episode)

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Dealing With Other People in Negotiations

Game theory applies in all sorts of business situations. What stereotypes are in your mind that would make you think someone would be more likely to cooperate than not? The best advice I can give in negotiations is to always have written contracts and agreements. You may think you're speaking the same language, but it could unintentionally create a situation where you're setting everything up for failure.

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