Whether or Not You Want It to Be or Not, It's Hard to Break

The engine that drives much of the engagement on many of these social know, exactly. And whether the people in charge of it really want it to be, they are goingto find it hard to break. So with bt social, one of the concepts is to say, wel look, we're just, we're not going to have ads, and we're not go to have a pay wall. But the incentive is then not to make you click every day. It's to sort of kind of make sure that when you come, you leave going, you know, if that was good experience.