12min chapter

The Undefeated Underdogs cover image

Neil Patel - Give First philosophy, SEO tactics, how to leverage AI in marketing and brand building!

The Undefeated Underdogs

CHAPTER

Avoiding Shortcuts and Focusing on Channel Expansion

In this chapter, they discuss the pitfalls of taking shortcuts in marketing and the importance of focusing on one or two channels before expanding. They emphasize the need to avoid trying to do too many things at once and instead take a focused approach to each channel. They explain that while an omni channel approach is valuable, starting small and gradually adding more channels is key to success.

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