How to Reach 20,000 Followers on LinkedIn

2min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

Leah: I'm just like out of to 40 people where I had really deep one-on-one conversations, not a single one of them is writing consistently. And now and since then I've changed actually my conversation. Because that's the one thing. All the tactical bullshit doesn't matter if you do not write consistently. Leah: The thing that we're doing right now, that's the sense of my life. So my website's April, don't forget to call. It's pretty easy to find it.

Season 2 of the Productea, product-led growth! April is an expert in positioning and she graced me with her presence to talk about it. Turns out we are quite fun together and spilling the tea with her was incredibly fun. She even managed to interrupt me at times.

“Creating a safety net for me messing up unlocked me”

What an incredible time and learnings she shared in her typical direct way.

Timestamps:

0:00 April’s Introduction

02:30 What do people get wrong about you April?

04:15 April’s path to consulting and being empowered because of choice

07:20 April interviewing Leah. What has changed in the last 2 decades in our industry

09:30 How startups used to be built in the past vs. today

12:00 The effect of venture capital being everywhere

14:30 Positioning vs Messaging

18:30 The fear of having to “decide” to serve certain customers and how to get around it

25:50 Hacks vs. scaleable, repeatable tactics