The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

428. Habits Unveiled: The Science of Good and Bad Habits with Dr. Wendy Wood (Refreshed Episode)

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

CHAPTER

Navigating Habit Disruption in the Pandemic

This chapter examines how the pandemic affected daily habits, particularly focusing on the example of coffee consumption and the concept of 'COVID-blas.' It discusses the balance between automatic behaviors and conscious decision-making, emphasizing the potential for discovering better alternatives amidst disruption while highlighting opportunities for businesses to adapt to changing consumer behavior.

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