Interview - Are We In PPO Hell? With Tom Orent
Dental Practice Heroes
Targeted Marketing Funnels: How to Reduce PPO Dependence
If you've got $300,000 worth of write-offs and a million dollar practice does. Let's say in the next year or two years, you reduced your PPO dependence by a third. The first area is targeted marketing funnels. A really often overlooked area is the non-engaging patients who you can get. An umbrella network analysis could bring in another $100,000 to $200,000.
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