The Importance of Templates in Storytelling

There's probably a variety of different templates, the way you describe it. One is the brief. What is it we're trying to say? I mean, that's one template that allows you to kind of both grab a hold of something and knock it around. A second one would be, for example, there's a kind of couple basic universal storytelling flows. And they all kind of follow the same path, right? There's an arc to them.