Build a Business in a Niche That's Small

Don't just do as everyone else has been doing all the time. Find something that you can be unique in. And don't try to build a business in the same market as everyone else either. You'll find it very hard to compete with billion dollar businesses who have higher budgets for the daily google at spend than you have cash on your bank account. If you want to stay competitive, pick your fights in an arena that will allow only combatants of your size. Just pik a niche that is small enough for you to built a business in without immediately competing with the industry giants.