A successful start up has about five years until they become a new incumbent. That's rational, like, of course, that's rational. But then the next kid comes along five years later and it's really funny,. The new incumbents run b ik a 26 year old, right? And the new distruptures, like a 21 yer ods like, you know, it' sort of like one kid really mad about the other one. Thit's like, yot, youknow, that was you five years ago, right? Like, this is the way of the world. If not you don't decide to make a conscious choice not to be like that,

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