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Startup Ideas by Paul Graham (#45)

The Shopify Growth Show

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The Importance of Observing Urgent Problems in Startup Ideas

This was just felt like a slap in the face when I read this actually. It says, it doesn't work well simply to try to think of startup ideas. You do that, you get bad ones that sound dangerously plausible. He's asking us to notice essentially urgent problems that we have in our immediate environment. That kind of tethers it to reality. And if you're aware of that problem, chances are it's something you could build a company around.

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