
Storytelling “School” - Jeremy Connell-Waite, IBM
Marketing Meetup Podcast
00:00
How to Capture an Audience Quickly
"There is the element of surprise but you just go and study cold opens," he says. "Most of us like now we're speaking quite fast about 150 words a minute so you just work out i need the best two minute cold open it's got to be drama and pauses" The four magic words of storytelling according to Neil Gaiman and jk rolling, performers have been told by their audience that if they ever ask them a question winner will know where to go next. 'You've got 75 seconds at least when you open yeah then you've probably got three minutes of small talk,' comedian adds.
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