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The One About GREAT (And Bad) During Unit Experiences - I Love Marketing With Joe Polish And Dean Jackson - Episode #98

I Love Marketing

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Don't Let Logistics Distort Service, Right?

Four seasons has awesome service, and we figured out that people that are willing to pay those prices have a different expectation for service. So when the people go to drop their car off, you should give them a car that is equal or better than the one they're dropping off. These are the people most likely to buy the better car because they've exhibited that through their already current spending habits.

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