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A Board Member’s Perspective on Sales Leadership with Sunil Dhaliwal

Revenue Builders

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Navigating Sales Metrics for Board Presentations

This chapter explores how sales leaders can effectively present sales data to boards of directors by aligning key metrics with company goals. It emphasizes the importance of understanding board members' motivations and tailoring communication to ensure clarity in forecasts and challenges. Additionally, the chapter highlights the need for flexibility in pricing strategies and the significance of recruiting the right talent to support startup growth.

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