Jessica Watts: Product Led Sales, Startup SaaS Tools, and Sales AI
The Long Game w/ Elijah Murray
00:00
Building a Strong Sales Foundation
This chapter discusses the risks of scaling sales processes without addressing core issues, emphasizing the need for a solid foundational strategy. It explores the evolution from traditional sales methods to data-driven practices, highlighting the importance of customer engagement and feedback in refining messaging. The conversation also reflects on the changing landscape of B2B buying cycles and the critical role marketing plays in ensuring buyers have the information they need.
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