Do You Have a Better Duck Voice?

Our branding budget in the US, which is what you sort of see on TV and understand to be the duck, that's around $125 million a year. And then in Japan, that's in the U.S., about $100 million or so. Those are not big numbers, even though they sound like it on the surface. The reason they don't have to be larger numbers is the brand equity. It's such an iconic symbol of the company that that brand equity carries us quite a long ways without having to spend huge dollars.