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5 Ways to Scale Your Business | Ep 484
The Game w/ Alex Hormozi
The Fourth Way That You Can Scale Is Going Wider
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The bottom one for moving adjacent or scaling in an adjacent market is that it's a great way to extract maximal value. The other downside is you also not compete against every other person in all of those industries. But once you've achieved a certain amount of scale and expertise, you may have earned the right to go broader - which does happen.
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