How to Write a Great Speech

The key thing is that these four things are really answered in as much rich details possible. The best path into this kind of work is not thinking about content being king, but context being king. And it's important because the context that you're sending it out in may be different than the context somebody is receiving it. You know, there was a for many, many years, there was an expression in marketing and especially online marketing that content is king. That absolutely makes sense to me.