The Importance of Being a Software Free Company

The TAM is actually quite small. So we were trying to go up market. We did not have a fit with SMBs. They're notoriously very thick, like very hard to acquire. And so it was a lot of like trying to do a lot of different things and just getting kind of distracted. Then we started having to do layoffs and shutting down cities. The writing is on the wall at that point when you start closing towns backwards. It's part of the profitability story.