
Growing and Selling in Private Equity and Media
The Jess Larsen Show on Innovation & Leadership
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Secrets of Successful Event Business and Celebrity Partnerships
Exploring the strategies behind organizing top-tier events with celebrities, focusing on marketing collaborations, talent investment, and prioritizing long-term event experiences over immediate profits. Delving into ticket pricing variations, community building, and the unique approach of treating celebrities as primary customers while creating VIP experiences.
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