Innovation and Leadership with Jess Larsen cover image

Growing and Selling in Private Equity and Media

Innovation and Leadership with Jess Larsen

CHAPTER

Secrets of Successful Event Business and Celebrity Partnerships

Exploring the strategies behind organizing top-tier events with celebrities, focusing on marketing collaborations, talent investment, and prioritizing long-term event experiences over immediate profits. Delving into ticket pricing variations, community building, and the unique approach of treating celebrities as primary customers while creating VIP experiences.

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