Using User Interviews to Find the Best Customers for Your Product

The last stage before product market fit that can benefit from user interviews is a actually the process of iterating towards product market fit. Paul graham's definition for product market fit is when you've made something that people want. And so you can use this framework for for kind of pulling together all the information that you get from various users surveys, am to a to find the best customers. You learn through the initial customer interviews that macdonalds is actually the best potential customer, a potential first customer, for your product.