🇸🇪 “Fluügen-sofa” — Ikea’s maze strategy. Apple’s banned iPhone. SkinnyDipped chocolate.
The Best One Yet
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Apple's plan to diversify production and IKEA's discovery of customer preference for maze-like store layout
This chapter explores Apple's shift towards producing more in India and IKEA's decision to close stores with a traditional layout in favor of their maze-like store design.
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